Peer recognition campaign for an automotive manufacturer
Sector: Automotive manufacturing · Scale: ~7,000 employees · HQ Germany · Platform: SharePoint intranet microsite · Services: Campaign design and build, nomination forms, internal comms
Brief
An automotive manufacturer - cars, trucks, and other vehicles - wanted an employee engagement campaign where people could nominate each other for excellence in their field.
The campaign ran as a branded SharePoint intranet microsite with its own visual style, nomination forms, and monthly updates on nominees and people recognized by a panel - so peer-to-peer recognition was visible across the business.
Challenge
Regular intranet pages did not stand out enough for a campaign
Needed a clear path to nominate, review, and recognize peers
Comms needed stronger engagement metrics than previous campaigns
Branding and graphics had to stand out on the corporate intranet
Approach
Campaign microsite
A SharePoint intranet microsite with its own branding and visual style - designed to feel distinct from day-to-day intranet pages.
Nominations and recognition
Nomination forms so employees could put peers forward for excellence, plus monthly updates on who had been nominated and who the panel had recognized.
Internal comms partnership
We worked with the internal comms team on the publishing schedule, the stories, and the monthly recognition updates, so employees could follow the campaign.
Impact
High volume of staff nominations across the business
Over 70% of the organization accessed and viewed the microsite
Internal comms reported stronger metrics and feedback than previous campaigns
Bold graphics helped the campaign stand out from regular intranet content
Screenshots
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FAQ
Was this a separate product or SharePoint?
A branded microsite on the SharePoint intranet - its own visual style, nomination forms, and campaign content, without a third-party license.
What made engagement so high?
Distinct campaign branding and bold graphics helped it stand out from regular intranet content. A clear nomination process and monthly recognition updates gave employees a reason to come back.
Do you only run automotive campaigns?
No. The same microsite and campaign approach works for internal comms programs in other sectors. See our work for related examples.
Ready to improve the employee experience?
Tell us about your Microsoft 365 setup: who your users are, what needs to be easier to find or do, and the next milestone you are working toward. We aim to reply the same day during business hours.