Peer recognition campaign for an automotive manufacturer
Sector: Automotive manufacturing · Scale: ~7,000 employees · HQ Germany · Platform: SharePoint intranet microsite · Services: Campaign design and build, nomination forms, internal comms
Brief
An automotive manufacturer - cars, trucks, and other vehicles - wanted an employee engagement campaign where people could nominate each other for excellence in their field.
The campaign ran as a branded SharePoint intranet microsite with its own visual style, nomination forms, and monthly updates on nominees and people recognised by a panel - so peer-to-peer recognition was visible across the business.
Challenge
Regular SharePoint intranet content did not feel campaign-worthy
Needed a clear path to nominate, review, and recognise peers
Comms needed stronger engagement metrics than previous campaigns
Branding and graphics had to stand out on the corporate intranet
Approach
Campaign microsite
A SharePoint intranet microsite with its own branding and visual style - designed to feel distinct from day-to-day intranet pages.
Nominations and recognition
Nomination forms so employees could put peers forward for excellence, plus monthly updates on who had been nominated and who the panel had recognised.
Internal comms partnership
Worked with the internal comms team so the campaign rhythm, stories, and recognition moments stayed visible and easy to follow.
Impact
High volume of staff nominations across the business
Over 70% of the organisation accessed and viewed the microsite
Internal comms reported stronger metrics and feedback than previous campaigns
Impactful graphics helped the campaign stand out from regular intranet content
Screenshots
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FAQ
Was this a separate product or SharePoint?
A branded microsite on the SharePoint intranet - its own visual style, nomination forms, and campaign content, without a third-party licence.
What made engagement so high?
Distinct campaign branding and impactful graphics helped it stand out from regular intranet content, alongside clear nomination and recognition rhythms that gave peer recognition visibility.
Do you only run automotive campaigns?
No. The same microsite and campaign approach works for internal comms programmes in other sectors. See our work for related examples.
Related: Our work · Intranet design & build
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