Why Dexy?
Good communication fails when it looks bad
It doesn’t matter how important the message is, how senior the leader is, or how carefully the words were chosen. If the experience feels flat or dated, people switch off long before the meaning reaches them. Employees judge the message by the way it’s delivered — and if people don’t notice it, nothing else matters.
Content isn’t the issue — presentation is
Most internal comms teams aren’t struggling because of their content. They’re struggling because of their presentation. SharePoint provides the foundation, but its native experience layer wasn’t built for modern storytelling, video-first communication or the kind of visual clarity employees now expect. And so even strong messages land without impact.
Video works — but only when it’s presented well
A simple talking-head clip — well-lit, steady, with clear audio — can be one of the most powerful internal comms tools. It doesn’t need studio lighting or agency production. But it does need to be presented well. Thumbnails matter. Previews matter. Motion matters.
When video is framed cleanly and given visual weight, it instantly feels more credible and more worth someone’s time. Dexy elevates the presentation, not the production — helping comms teams get more value from the video they can already create.
Why teams instinctively jump to “we need a new intranet”
For many teams, the instinctive solution to weak engagement is an intranet rebuild or a platform switch. But these projects take on far more than the single problem comms teams urgently need to solve: delivering messages in a modern, engaging way.
Rebuilds introduce complexity around navigation, governance, migration, IT alignment, procurement, stakeholder management and training. And after months of work, the result often doesn’t meaningfully improve communication.
A faster path to real impact
Dexy avoids the complexity of platform changes and gives you impact immediately.
It works inside the SharePoint environment you already have. It respects your permissions, your governance and your structure. But it completely transforms the experience layer — the part employees actually see, feel and react to. The result is an instant uplift in clarity, credibility and engagement, without the need for a major project.
What I’ve seen over 15 years
Across finance, tech, healthcare and retail, I’ve seen the same pattern repeat: communication succeeds or fails not because of the message, but because of how it’s presented. When the experience feels modern, the message feels important. When it looks dated, the meaning fades.
Why Dexy exists
Dexy exists for one purpose: to help comms teams deliver messages that look as good as they truly are.
Further perspective
Experience shapes whether people trust or ignore a message
Employees don’t consume communication as “content”.
They consume it as design — layout, hierarchy, motion, modernity, clarity. These signals shape whether a message feels credible or forgettable long before anyone reads the words.
In their daily lives people are surrounded by beautifully designed interfaces, feeds and media. Those expectations don’t vanish at work. When internal communication feels noticeably behind that standard, engagement drops — not because the message is wrong, but because the experience lowers its perceived importance.
Why video is underused — and how presentation unlocks its impact
Video is one of the most powerful internal comms formats available. A simple, authentic recording from a leader can create clarity and connection instantly. And it doesn’t require studio lighting, fancy equipment or agency production. Clear audio, steady framing and decent lighting are more than enough.
The real barrier isn’t production.
It’s presentation.
When video is treated like an afterthought — tiny thumbnails, no preview motion, no emphasis in layout — it loses its natural advantage. Dexy puts video first: clear framing, strong visual weight, engaging previews and a modern, credible presentation by default. This makes it far easier for comms teams to adopt video and far more likely that employees will watch it.
Why intranet rebuilds don’t fix communication problems
Organisations invest huge amounts of time and budget into intranet rebuilds. These projects often improve architecture, navigation, governance and search — all valuable foundations.
But they rarely address the immediate problem comms teams face:
making messages feel modern, clear and worth someone’s attention.
Intranet rebuilds focus on structure.
Communication requires experience.
The hidden cost of switching platforms
When teams look beyond SharePoint entirely — to Staffbase, Firstup, Simpplr, Unily and others — complexity multiplies:
new hosting and security assessments
new authentication and permissions models
content migration and metadata mapping
procurement cycles
stakeholder alignment across IT, HR, Comms and Legal
change management and training for thousands of employees
integration work with legacy systems
long rollout timelines and adoption challenges
These projects solve many things, but not the urgent need for better communication tomorrow.
Dexy is the faster, smarter first step
Dexy transforms communication where it matters: the experience layer.
It works inside the tools organisations already have, respects existing permissions and governance, and delivers an instant uplift in clarity, credibility and engagement.
You get the modern presentation you hoped a new platform would give you — without the project, the migration or the disruption.
What I’ve seen across industries
Across finance, tech, healthcare, retail and professional services, I’ve seen the same pattern:
Communication succeeds or fails not because of the message, but because of how that message is experienced.
In some scenarios, presentation matters disproportionately. These moments have outsized impact on culture, trust and alignment.
Where modern, engaging comms has the biggest effect
Mergers and acquisitions
Leadership changes
Organisational restructures
Strategy rollouts
Brand or values refreshes
Recognition programmes
Transformation and change initiatives
Crisis or urgent communications
Onboarding waves
Annual reviews and performance cycles
Cultural or thematic campaigns
The future of internal communication
The future isn’t bigger platforms, heavier tools or more complex rebuilds.
It’s communication that feels modern, credible and worth someone’s attention — delivered inside the systems organisations already use.
Dexy is built for that future: simple to deploy, easy to trust, instantly impactful.
When comms looks modern, people take it seriously.
Dexy makes that possible — without the complexity of starting again.