# Peer recognition campaign for an automotive manufacturer | Dexy

> A branded SharePoint intranet microsite for peer-to-peer excellence nominations - forms, monthly recognition updates, and high engagement across ~7,000 employees.

Canonical: https://www.dexy.cloud/work/peer-recognition-campaign-automotive

## Peer recognition campaign for an automotive manufacturer

- Sector: Automotive manufacturing
- Scale: ~7,000 employees · Headquarters in Germany
- Platform: SharePoint intranet microsite
- Services: Campaign microsite design and build, nomination forms, internal comms content

## Brief

An automotive manufacturer (cars, trucks, and other vehicles) wanted an employee engagement campaign where people could nominate each other for demonstrating excellence in their field.

The campaign needed a branded SharePoint intranet microsite with its own visual style, nomination forms, and monthly updates on nominees and people recognised by a panel - so peer-to-peer recognition was visible across the business.

## Challenge

- Regular intranet content did not feel campaign-worthy
- Needed a clear path to nominate, review, and recognise peers
- Comms needed measurable engagement versus previous campaigns
- Branding and graphics had to stand out on the corporate intranet

## Approach

Built a highly visual SharePoint intranet microsite with campaign branding, nomination forms, and monthly recognition updates for nominees and panel-recognised employees.

## Impact

- High volume of staff nominations
- Over 70% of the business accessed and viewed the microsite
- Internal comms saw stronger metrics and feedback than previous campaigns
- Distinct graphics helped the campaign stand out from regular SharePoint intranet content

Related: [/work](/work) | [/services/intranet-design-and-build](/services/intranet-design-and-build)

## FAQ

### Was this a separate product or SharePoint?

A branded microsite on the SharePoint intranet - its own visual style, nomination forms, and campaign content, without a third-party licence.

### What made engagement so high?

Distinct campaign branding and impactful graphics helped it stand out from regular intranet content, alongside clear nomination and recognition rhythms that gave peer recognition visibility.

### Do you only run automotive campaigns?

No. The same microsite and campaign approach works for internal comms programmes in other sectors. See our work for related examples.